I have been working hard lately with competition briefs, organizing our upcoming degree show and research and writing my dissertation. I have been working towards completing the UCC coffee brief and creating new packaging and extra pieces to fit with my concepts.
I wanted to create a minimal, contemporary feel to the coffee packaging and re brand look to create a well presented and connection to other projects in my portfolio. Set within the brands guidelines in the brief, a friendly, educated and traveled tone of voice was required. I wanted to focus on the destinations and flavors of each blend within its packaging make up and concept to for the brand image also. Each blend's packaging has illustrations of coffee plants and leaves representing the tastes notes present and where the coffee was grown. With each packet a informative booklet is attached for the consumer and coffee connoisseurs detailing the particular blends taste notes, destination of coffee beans, storage and preparation methods. The brief given was to bring this coffee out on the shelves and inside the homes of the public instead of hidden away behind counters of coffee shops and cafes. To resolve this problem I created a poster campaign promoting directly to the public with a friendly tone of voice injecting humor into the sales technique. The idea for the posters are to sit within or outside coffee houses with already serves UCC coffee and other products along with coffee cup wraps. All items can run for a short or long period of time to help promote the product without taking too much attention from business and can be easily disposed of.
I wanted to create a minimal, contemporary feel to the coffee packaging and re brand look to create a well presented and connection to other projects in my portfolio. Set within the brands guidelines in the brief, a friendly, educated and traveled tone of voice was required. I wanted to focus on the destinations and flavors of each blend within its packaging make up and concept to for the brand image also. Each blend's packaging has illustrations of coffee plants and leaves representing the tastes notes present and where the coffee was grown. With each packet a informative booklet is attached for the consumer and coffee connoisseurs detailing the particular blends taste notes, destination of coffee beans, storage and preparation methods. The brief given was to bring this coffee out on the shelves and inside the homes of the public instead of hidden away behind counters of coffee shops and cafes. To resolve this problem I created a poster campaign promoting directly to the public with a friendly tone of voice injecting humor into the sales technique. The idea for the posters are to sit within or outside coffee houses with already serves UCC coffee and other products along with coffee cup wraps. All items can run for a short or long period of time to help promote the product without taking too much attention from business and can be easily disposed of.
Final Outcomes
Packaging
Poster Designs
Cup Sleeves, Extra designs
NAP x
No comments:
Post a Comment