Soundbite

I have recently been working on a live brief presented to us from Birmingham's Town Hall & Symphony Hall. This has been a group based project working within a team of four, we were asked to create a new brand and advertising campaign to raise awareness of TH SH's project Soundbite. Soundbite is run for students aged 16-25yrs promoting discounts, new events, shows and gigs with added promotional material. 

We were given the task of re-branding the currently out dated image and form a new advertising method for its new campaign and re launch. As we were teamed with two international Chinese students from our class, communication was a little bit of an issue within our team and decisions weren't made on design choices as quick as I liked. With a mix of different working styles and methods it was a little challenging to resolve our work together.  I have recently been struggling with the progress of the work we have produced as a group and found it stressful since the deadline and presentation is so close. I feel that the design of the concept from the group work as it is wasn't really what I had in mind originally to include within my portfolio.

The concept of the brand image was to be a very minimal style with a geometric pattern influence. An idea formed from the name focusing on the word bite, we chose to develop this idea into a shark to create a powerful connection to the name and to our audience. Below are the shark illustration I created and the logo for the name Sound Bite inspired by the shark and minimal style. I have been battling with trying to create a short animation showing a light show to be screened on the Town Hall building in Birmingham's city centre with no success so far. Another idea has come to create another animation showing how the general public can interact with the shark too by it chasing them down a street. The idea is to create a memorable and powerful message to the audience by allowing them to connect with music and the amazing venues through the shark.

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