BBC world service

This has been a long running brief for many years within the university now and when I received this brief I felt that all possible approaches had already been conquered by past students. I also felt a little discouraged with the prospect of what I could possibly do that was new and different. Looking through what outcomes the brief asked for and researching into the project of the BBC world service and what it stood for, helped me to form the idea of it being a 'lifeline service' this became my main concept visually to communicate. 

I originally thought working with wavelengths and radio signals would be visually appealing and similar to a current popular style used in a re-brand of a band and its music video Arctic Monkeys - Do I wanna know, AM. This lead me to the very similar lines created through a heart monitor screen. 

With the BBC world service broadcasting many different programs and giving a variety of information, for some countries this is their only way of learning through using it as an educational tool, or a way of communicating and socializing with the outside world. These different platforms are all important to many people and I wanted to raise awareness of the variety of tools that are 'lifelines' to society. I created a poster campaign in the concept style as outlined along with a video of an animation inspired by the movement of a heartbeat monitor, this idea was then applied to transform a donation box into that of a monitor. I choose to add Oxfam as a sponsor as their beliefs fit well with what my campaign was fighting to save, as a sponsor the donation boxes would sit within stores worldwide on counters to raise as much money as possible.

I also chose to update the BBC world service app and website to allow people to listen to the radio creating more of an audience and demand. This also allows people to contribute and make a donation easily through the app with a few touches of their screen. The animation will sit within the app through youtube for the user to watch it at their own pleasure and on the go.

Poster Campaign

Poster campaign insitu

App // Website

Donation Boxes

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Happy Graduation Day

This week was a very inspiring and reflecting time for me as I saw my past classmates graduate from the Graphic design course at Coventry University. It was so good to catch up with everyone and how their life after University changed and moved on from being away on Erasmus. I hadn't seen most of them since being in class with them, so it was great to support and celebrate with them on what was originally my graduation date too.

Throughout the celebrations of the day, I felt somewhat reflective and begin evaluating my studies and what was important for the final coming months of my time here at university. I couldn't help but think forward to my graduation date next year and the hard work standing in my way of how the celebration level will depend on the next few months. I began to realize the importance of my work, the methods I take and lessons I have learnt throughout the process and how all these contributing factors will affect the level of achievement in my career. The skills I have gained from my studies and personal experience from my last 4 years of university and independent living have made me grow into the confident designer I am today. I look forward to my own graduation date, but for now I intend to really push myself into creating the best final pieces for my portfolio and enjoy living the student life for my final year.

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Halloween Horror night II

So our first fundraiser event went off with a huge success for everyone involved! A huge thank-you to all involved and to those that took time out to help and make donations. In total we were able to raise £601.50 so just over £200 for each course which is great news from the little time we had to plan.

Each and everyone who contributed to this success worked so hard and I'm glad we were all able to work so well together in such a short amount of time to get so much done. I feel the support from everyone in the university allowed us all to really work hard but also have fun with the event. It was great socializing with students from other courses as we all seem to keep separate from one another on different floors of our building. It was also nice to get to know my class a bit more and hopefully organizing the event together will open up people to push their ideas forward to the group for future fundraising events.

Through out the whole night we were all praised for our efforts and told of our success which was great to hear and seemed to keep our spirits up and inspire us. Having many students in attendance from different courses made the evening refreshing and so much fun for all there. Below is a little snippet of the fun evening we all had in the Dark room and a group of us getting ready for the event by building the horror maze.

Loved staying late at uni to get to building the Halloween maze in our building! We are now professional maze builders #uni #finalyear #halloween @macafferdesign - Jamie Macaffer Instagram

I have always loved throwing and organizing themed events and parties as a way to express my creative flair and love of little details. This event however and being in charge of delegating jobs to people in such a short amount of time was something I found challenging at times. Being the main go to person in the group, as this was my idea and by proposing the event originally, I felt a little overwhelmed. I would love to be part of more fundraising events for my course in the future, but perhaps not in such a significant role. I feel that by planning with an extended time frame in the future, it would make organizing and dealing with the pressure of events a lot easier on everyone and more fair on people with such a busy schedule of work.

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Halloween Horror night

Fundraising for our Halloween horror night has been progressing very quickly, through a lot of group meetings and discussion within a facebook group. From these meetings we have finalised all of the events withing our building and come to arrangements with The Phoenix for events too, who will host some games and offers for our after party in their dark room. Each member of the group has been delegated jobs to contribute to the event and which station they will work.  With the activities confirmed we were able to create a set of posters which Tom offered to create from reusing imagery from an old fitting project of his. This will be printed very soon and displayed around our building and campus, we also have permission to put up some within The Phoenix pub too to create more publicity for the event.

 The plans for the horror maze have been drawn up by the guys who are in charge of the creation and building of the project. The full completion and construction of the horror maze will be made on the day of the event so as not to impose on any scheduled classes in our studio and also for health and safety reasons. The maze will then be destroyed in most on the night of the event once students have left to continue their night over at our after party location. 

Many donations of decorations, props, materials and food have been gathered now from members of each course. Its been very inspiring and surprising to see how much people are willing to help and give for this event. The outcome for this events success seems to be very promising now it is in the final stages. I'm sure the stress and constant worry over planning this night will all be worth it and begin to evaporate once the event kicks off.

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Fundraising

This year I am hoping to become an integral part of the fundraising for our final degree show in May, as we must raise all funds ourselves I feel its important to get involved as much as possible. I have a few ideas for how to raise money and think as a group we should start early on to use all opportunities to our advantage. I have suggested the idea of a hosting a Halloween horror night in our building, with a haunted house theme. By opening the building inviting students from all art based courses based in the building I hope more people will want to get involved or attend. With such little time to organise such a big event, gathering as many people as possible has become a must. Mass emails have been sent out to all art students in our building to help along with talking to tutors and students to gather volunteers and spreading the word of the event most of my time has been spent on setting this event up.

With a lot of help from Alex we have managed to also meet with the manager of a close by student-favourite pub, The Phoenix to talk about sponsoring our event or holding part of the event with them. They were very generous to offer us a room to hold an after party with plenty of games to play, prizes to win and free drinks. This offer will hopefully add some interest to our event for students and entice them to donate and part with money. 

Currently we have a group of graphic design students, art students and fashion students volunteers to help make this night a success. With such little time to organise and plan everything its great to have so much support from other courses, hopefully by utilising all art students more money can be raised and an impact made with the start of events. The money raised from this event will be spilt equally amongst the courses contributing but hopefully in future planning of events, students will be willing to be involved or help one another from getting to know each other from this event.

Lately I have been feeling unwell and unfortunately lost my voice, so planning this event with people has been a challenge, this has also taken its toll on my work's progress.

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Shoreditch Kitchen Launch

This week saw the launch of a project I have been excited about pursuing, The Shoreditch Kitchen. I have seen this project run the past 2 years and the outcomes are all so different from students. At the beginning of summer I saved a few examples of menus and design styles that inspired me for research into this project. Along with other re-occuring modules in mind, I wanted to have an informed outlook on design in readiness. I have also been thinking about how I want my portfolio to look at the end of the year and how I can approach each project.  

Here is some of my current research from over summer of styles I feel would suit the project.

I would still like to keep these approaches in mind for my work whilst I evaluate the projects requirements and what the brief calls for. 

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Final year begins

So this week was my first week as a final year student of Graphic Design at Coventry university. Returning into a class of new people along with some familiar faces who also took an erasmus year was an unusual experience of slight deja vu. It had been so long and felt strange but comforting to be back in the studio of Graham Sutherland. I hope my final year brings opportunities to enhance my employability for nearing the end of my studies with a vast of work to undertake for my portfolio. I would like to build up some more examples of branding in my work and attain some packaging designs. Some of my friends had decided to take a module in Cyprus to create packaging for a variety of different products, they created some really great work and was able to pad out their portfolio quickly yet with professional looking work. I unfortunately didn't take this module and wish I had done therefore I hope to create some nice packaging designs to include in my portfolio this year.  

Our first brief to break us into the new academic year was an open brief to say the least, one word was given in the brief; Ingenuity. From my aim to produce some product designs I was immediately hit with an idea of creating some kind of packaging for a tea bag brand. The sounding of the word we was given fit perfectly for the brand name and I decided to illustrate the I to look like the string of a tea bag for my logo. For this short project we was given 4 days to create our work to then show and present to our class to see how each of us had interpreted the brief. My response to the project is shown below. 

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